Why Your Law Firm Doesn’t Appear in AI Search, And How to Fix It
Your law firm does not appear in AI search because the major engines trust clear, verified, well-cited legal entities more than generic firm websites with thin authority signals. That is the real shift. A few years ago, legal marketing mostly meant ranking pages, buying visibility, and collecting reviews. Now a growing share of discovery starts inside ChatGPT, Perplexity, and Google AI Overviews, where the user asks a full question and expects one useful answer, not ten blue links. If your firm is absent from those answers, you lose the first round before the prospect ever reaches your site. ...